2010 was a very special year for China's manufacturing industry, especially the hardware industry.Especially after the transit of the crisis, the industry seems to have experienced a wave of sand, some experienced the baptism of the waves, more precious, while the other part was submerged by the waves, no longer to be found.

The year 2010 is the beginning of the post-crisis era, which opens a new era for all enterprises and industries and marks a new starting line.In this new era, the old rules have been disrupted, and a new order of order, meaning and responsibility has been placed before everyone.

In the face of the new rules, some moan and stop, while others are like fish in water.And more enterprises have seen the advent of a new era, use all one's strength with a view to rush up in the first time the industry leader, despising all corners of the country.

In the post-crisis era, the building hardware industry has almost become the "warring states era", and the "war" experienced by the crisis washing is no longer the "primitive war" of price and quantity.The new battle has entered the period of "intellectual battle" of spelling technology, spelling marketing, spelling creativity and spelling design. Although such a war has no smoke and fire in the price war, it is more efficient and more powerful.

"It was the best of times, it was the worst of times."The words of British writer Charles Dickens in his famous book "a tale of two cities", like a prophecy, directly projected from more than 100 years ago to today, a phrase has become true.

Although coup

Can faucets be a luxury?A few years ago, the overseas wei yu product that just entered China is in quality, fixed position, idea, especially the price lets wei yu make enterprise and consumer people to eat a jing really, the faucet that USES thousands of yuan at every turn is unheard of on Chinese market.However, high price after all has the reason of high price, several years past, that year's high price faucet because of its reasonable positioning, superb quality and beautiful design has been gradually accepted by high-end consumers, faucet can also sell high price is not a fairy tale.And recently, a more expensive faucet appeared.This bibcock price will amount to 10 thousand yuan above, and it is the independent research and development of domestic brand completely, it is reported, this bibcock is launched by shen luda wei yu, adopted high intelligence technology and avantant design, walk on luxury course.Although it is not yet possible to predict the market condition of the product, the launch of the product and the topic has brought the corresponding eyeball economy for the brand itself.And according to shen luda wei yu general manager hong jiancheng introduction, according to shen luda positioning and marketing strategy, even if the brand launched ordinary bathroom products, also basically had a higher profit rate.

Price system is an important link in the production and marketing of enterprises. In foreign countries, many products, especially luxury goods, have basically determined the strategy of raising the price by the corresponding percentage every year.When the market is gradually mature, in the future, domestic enterprises may also establish such a price system that adjusts year by year according to the changes of the market and cost, keeping pace with the pace of the international market.

In addition to marketing methods, management is also an important link in the production process. In the post-crisis era, starting from management, internal adjustment is also the choice of some enterprises.According to xie xiaojun, quality control manager of jiumu group, in the post-crisis era, jiumu is seeking potential from the internal, through a wide range of adjustments to the management and the whole process to improve efficiency and enhance the cohesion of the brand.He said the deep and the reform of the kernel, nine animal husbandry called second startup, is conducted on the basis of the original enterprise internal comprehensive refresh, including the various branches of subordinates to plan as a whole, to increase the ability of branch and permissions, can receive orders production license, the enterprise internal each deployment is formed between the benign relationship both cooperation and competition.It also invested millions to introduce the most advanced Japanese management system in the world, improve the industrial process and management system, and make active preparations for the annual sales volume to reach 10 billion by 2016.It is understood that the current annual sales of jiumu is about 2 billion yuan, although has a considerable scale, but from the goal of jiumu is still very far away.Xiao-jun xie told me that the current domestic sanitary ware industry is very competitive, and almost all in the same class and price, the market tends to saturation, and high-end market in big cities, and often dominated by overseas brands, so want to find a breakthrough point in such a market, and achieve sales of ten billion yuan in six years, not from the internal tapping, a comprehensive reform, it is difficult to achieve.

High-end among

A healthy development of the industry, there must be one or several strength, orderly operation, fair and honest and respected by the peers of the big brand to drive.From this brand, people can see the current development situation of the industry and the future trend. It can be said that this brand, to some extent, can also serve as a benchmark and example for the development of the industry, leading the development of the whole industry.This characteristic, in malleable steel pipe fitting industry performance is particularly outstanding.Ji 'nan mei DE casting co. Ltd. is the industry leader.Mei DE casting is the world's largest scale, the most complete product regulations, the highest level, the best benefit, the strongest malleable steel pipe manufacturers, the main economic indicators for more than ten years ranked the top of the same industry in the country, the market share of products and brand awareness in the same industry in the world.It is not only the pride of malleable steel pipe fitting industry, but also the pride of the whole hardware industry.

In the face of the crisis, mei DE did not show a panic, but to continue leisurely technological transformation, equipment upgrades, while step-by-step production and management.According to mei DE casting chairman kong xiangcun introduction, in fact, nearly one or two years is mei DE connotation upgrade, industry upgrade important time node.Through the continuous strengthening of internal management, high-tech transformation, mei DE production and sales volume and profit growth year by year, 2009 sales revenue more than 1.5 billion yuan, profit 408 million yuan, compared with the same period of last year 103 million yuan, the whole year to achieve a profit of more than 1 million yuan miracle.In 2010, sales revenue is expected to reach 2.4 billion yuan, up 60% over the previous year, and profit is more than 600 million yuan, up 100 million yuan over 2009.

It is understood that in recent years, mei DE technical renovation funds has been invested 450 million yuan, built, renovated factory building 170000 square meters, the purchase of equipment 2000 sets, through information technology, standardization, mechanization and automation technology intensive production mode instead of the foundry industry peasant labor intensive production mode, with intensive technique to determine the work efficiency and product quality, production cost and company benefits, let mei DE technology and investment threshold from farmers can do, on the basis of thoroughly remould oneself, to rise to a higher class, thoroughly implement mode of production from labor-intensive to technology-intensive fundamental shift.Realized the staff complex work thorough simplification, the work efficiency several times, dozens of times to improve.

Meide's continuous technological transformation has created conditions for industrial upgrading and upgrading.Kong xiangcun said that with the transformation, meide product output expanded, sales increased, the plant increased, but the number of staff has decreased, the original number of nearly 7,000 employees has decreased to about 6,000, labor costs have been reduced, but the efficiency and accuracy of products have improved.He also told me that "heroes come out of chaos". Crisis is actually both sides of the same problem. For an enterprise that is not prepared, it is in danger, but for an enterprise that is sure, it is an opportunity.He gave a graphic example: "rain is bad, but not for umbrella sellers;Getting sick is bad, but it's good for the hospital."This theory is not a flowery rhetoric, but it is a real reflection of the crisis in the face of the ice and fire.

In addition, it is understood that meide has built a new malleable steel science and technology industrial park in pingyin at present. All the most modern equipment and technology are used in the park, and advanced production process design is carried out. After all the production is put into operation, the production capacity will be increased by more than 1 billion yuan.At the same time, the production of the new plant will also make room for the continuous transformation of the old plant, so as to realize the overall improvement of the entire production structure.